Commercial Cleaning & Janitorial · Southern California

CleanRight Commercial Lands 8 New Facility Contracts in One Quarter

CleanRight was winning business through cold outreach and networking — effective but slow and unpredictable. We built a digital presence that made them findable when facility managers were actively looking, turning cold-call effort into inbound pipeline.

Representative example — illustrates a typical engagement; identifying details have been changed.

New Contracts Signed

$94K

New Monthly Recurring

Third-Party Directory Leads

Overview

CleanRight serves commercial facilities across Southern California with janitorial, recurring cleaning, and specialized sanitation services. Their sales approach relied on the owner's network and direct outreach — which worked, but left growth entirely dependent on personal bandwidth.

The Challenge

What wasn't working

Facility managers searching for "commercial cleaning services" in Southern California couldn't find them. Their website was basic, their Google Business Profile was unclaimed, and they had no presence in the searches that matter most for B2B janitorial services.

The Strategy

What we recommended

We built the digital infrastructure that commercial buyers look for before making a call: a credible, professional website with service and industry specificity, Google Business Profile optimization, and local SEO targeting facility-manager searches in their core markets.

The Execution

What we actually did

Rebuilt website with clear commercial service pages: office cleaning, medical facility cleaning, industrial cleaning, and recurring maintenance
Optimized Google Business Profile with service area, commercial portfolio images, and review program
Built local SEO targeting commercial cleaning searches in Los Angeles, Orange County, and Ventura County
Launched a targeted Google Ads campaign for "commercial cleaning services" and "janitorial services" queries
Added call tracking and inquiry tracking tied to a simple CRM

Before & After

The Difference

Before

Zero organic search presence for commercial cleaning queries
Unclaimed or incomplete Google Business Profile
All new business from personal outreach and referrals
No digital marketing whatsoever — no tracking, no attribution

After

8 new facility contracts signed in Q1 after launch
$94K in new monthly recurring revenue from new accounts
Fully inbound pipeline — zero cold outreach required to maintain growth
Every lead source tracked and attributed

Your Turn

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CleanRight Commercial Lands 8 New Facility Contracts in One Quarter

What wasn't working

What we recommended

What we actually did

The Difference

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