Pool Service & Maintenance · Orange County, CA

AquaClear Fills Its Service Route Calendar in 90 Days

AquaClear was dependent on Yelp leads and referrals with no Google presence. We built local search authority across four OC cities and added a small Google Ads budget that quickly outperformed their Yelp spend at a fraction of the cost.

Representative example — illustrates a typical engagement; identifying details have been changed.

New Recurring Clients

41%

Lower Cost Per Client

Pool Service in 4 Cities

Overview

AquaClear serves residential and commercial pool accounts across several Orange County cities. Their work was good and their existing clients were loyal — but every new client came through Yelp (expensive and competitive) or referrals (unpredictable). They had no Google search presence at all.

The Challenge

What wasn't working

Zero Google Business Profile optimization, no local SEO, and Yelp ad costs that were eating into margins without producing reliable volume. The owner knew Yelp wasn't sustainable but had no clear path to replacing it.

The Strategy

What we recommended

We focused on the highest-ROI moves for a recurring-service business: Google Business Profile dominance in the specific cities they operate in, local SEO landing pages for each city, and a targeted Google Ads campaign for new pool service searches — not one-time repair searches.

The Execution

What we actually did

Rebuilt and optimized Google Business Profile with service areas, seasonal hours, photo sets, and review responses
Built four city-specific landing pages (Irvine, Newport Beach, Costa Mesa, Huntington Beach) targeting "pool service" and "pool maintenance" searches
Launched a targeted Google Ads campaign focused on monthly pool service and weekly maintenance — not break/fix
Set up a review request workflow that added 40+ new Google reviews in the first 60 days
Reduced Yelp spend by 70% as Google channels replaced it with higher-quality leads

Before & After

The Difference

Before

Zero Google Business Profile visibility — not ranking in map pack at all
Yelp ads costing $85+ per lead with intense price competition
Fewer than 10 Google reviews across multiple years of operation
No systematic way to generate new recurring accounts

After

89 new recurring clients added within the first 90 days of full campaign
41% lower cost per new client vs. prior Yelp spend
#1 in Google map pack for pool service in 4 target cities
Yelp spend reduced — majority of leads now from owned channels

Your Turn

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AquaClear Fills Its Service Route Calendar in 90 Days

What wasn't working

What we recommended

What we actually did

The Difference

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