HVAC & Air Conditioning · Inland Empire, CA

Sun Valley HVAC Books Out Its Peak Season Before Summer Starts

Sun Valley was running Google Ads with no tracking and broad keywords that burned budget on irrelevant clicks. We rebuilt the account around emergency and seasonal AC intent — and they stopped taking calls in July because they were already full.

Representative example — illustrates a typical engagement; identifying details have been changed.

312%

Emergency Call Volume

$38

Cost Per AC Lead

Fully Booked

Through August

Overview

Sun Valley HVAC serves the Inland Empire — a market where summer temperatures routinely hit 110°F and a broken AC unit is a genuine emergency. The demand was there. The problem was that their Google Ads account was absorbing budget without generating the right calls, and they had no way to measure what was working.

The Challenge

What wasn't working

Their ad account ran broad match keywords that pulled in clicks from people searching for HVAC schools, HVAC certification, and competitor brand names. No call tracking meant no attribution. And without data, there was no way to know which campaigns actually drove revenue.

The Strategy

What we recommended

We stripped the account back to emergency AC repair and seasonal tune-up campaigns, rebuilt around exact and phrase match terms with strong negative keyword lists, matched each campaign to a purpose-built landing page, and added call tracking tied to a simple CRM so every call had a source.

The Execution

What we actually did

Rebuilt Google Ads account from scratch — eliminating broad match waste and restructuring into 4 focused campaigns by service type
Added call tracking to every campaign and landing page, with call recording so the team could qualify lead quality
Built seasonal landing pages for AC repair, tune-up, and emergency service with click-to-call CTAs prominently featured
Set up automated CRM entries for every inbound call so follow-up happened within minutes, not hours
Implemented negative keyword management — cutting budget waste by 60% in the first 30 days

Before & After

The Difference

Before

Broad match keywords pulling in irrelevant clicks from non-buyers
No call tracking — no idea which ads were producing real calls
One generic landing page for all ad traffic
Manual call follow-up with no response time standard

After

312% increase in emergency AC repair calls during peak season
$38 average cost per qualified lead — down from $140+
Fully booked through August before summer officially started
Every lead tracked to its source with attribution to the campaign

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Sun Valley HVAC Books Out Its Peak Season Before Summer Starts

What wasn't working

What we recommended

What we actually did

The Difference

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