Flooring & Tile Installation · Southern California

Pacific Floor Co. Becomes the First Call for Builders and Interior Designers

Pacific Floor Co. was selling primarily to homeowners direct when the real opportunity was the trade channel — builders, GCs, and interior designers who order flooring at volume. We repositioned their digital presence and built search authority that turned them into the trade's first call.

Representative example — illustrates a typical engagement; identifying details have been changed.

New Trade Referral Accounts

3.1x

Quote Request Volume

Ad Spend for Organic Leads

Overview

Pacific Floor Co. installs hardwood, tile, LVP, and specialty flooring across Southern California. Their work is high-quality — the kind of product and installation that designers and builders trust for premium projects. But their marketing was entirely consumer-facing, missing the far more valuable B2B opportunity.

The Challenge

What wasn't working

Interior designers searching for a reliable flooring trade partner, and GCs looking for subcontractors for new construction, weren't finding Pacific Floor. Their website read like a retail showroom, not a professional trade resource. The trade sales they did have came entirely from the owner's relationships.

The Strategy

What we recommended

We rebuilt their digital presence as a trade resource first — technical specifications, installation expertise, project timelines, and trade account benefits — while keeping consumer appeal intact. Then we built SEO specifically targeting the search terms that designers and contractors use.

The Execution

What we actually did

Rebuilt website with a dedicated trade section: trade account application, spec sheets, project portfolio by floor type, and installer credentials
Built SEO targeting "flooring subcontractor," "hardwood flooring trade," and "commercial flooring Southern California" searches
Created an AI search optimization package — structured content and entity data so trade buyers using AI research tools find Pacific Floor
Built a trade referral program and a simple incentive for designers who introduce new projects
Launched outreach to interior design studios with a trade package and portfolio samples

Before & After

The Difference

Before

Website positioned for retail consumers — no trade-facing content or resources
No SEO presence for B2B flooring searches — invisible to designers and GCs searching online
Trade sales entirely dependent on the owner's personal relationships
No quote request system — all inquiries via phone only

After

22 new active trade referral accounts from designers and builders in 7 months
3.1x increase in quote requests — from both consumer and trade channels
Zero ad spend for organic lead generation — entirely SEO and AI search driven
Trade channel now represents the majority of revenue by project value

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Pacific Floor Co. Becomes the First Call for Builders and Interior Designers

What wasn't working

What we recommended

What we actually did

The Difference

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