Interior Design Studio · Los Angeles, CA

Studio Keane Builds a 6-Month Project Waitlist Through Showcase SEO

Studio Keane had a strong portfolio and word-of-mouth referrals — but neither was searchable. We built a showcase SEO strategy around their project photography and design expertise that turned their Google presence into their most powerful client acquisition channel.

Representative example — illustrates a typical engagement; identifying details have been changed.

6-Month

Project Waitlist

88%

Clients from Organic Search

41%

Higher Avg Project Value

What wasn't working

A portfolio that existed only in Instagram posts and PDF lookbooks was invisible to clients searching for interior designers in Los Angeles. The studio was getting referrals from past clients but not capturing the much larger segment of potential clients who research designers online before reaching out to anyone.

What we recommended

We built a showcase SEO strategy — converting their best projects into indexed, search-optimized case study pages that attracted high-intent searchers looking for design inspiration in specific styles and for specific project types. The goal was to show up when the right client was searching, not just when someone who already knew the name Googled it.

What we actually did

Built project case study pages for 12 signature projects — each with full photography, project brief, design approach, and material specifications

Optimized for both style-based searches ("modern coastal interior designer LA") and project-type searches ("kitchen remodel designer Brentwood")

Built AI search optimization so Studio Keane appears in design recommendation queries from ChatGPT and Gemini

Restructured the website around the client acquisition journey — from inspiration browsing to consultation booking

Added a clear inquiry form with a project type and budget qualifier to filter for the right fit

The Difference

Before

Portfolio visible only on Instagram — not indexed or searchable on Google
No project case study pages on the website — no SEO content
All new clients from referrals — no ability to attract outside the existing network
Smaller one-off projects dominating because that's what word-of-mouth produced

After

6-month project waitlist — a capacity constraint, not a demand constraint
88% of new clients now citing Google search or AI recommendation as first contact
41% higher average project value as search attracted clients with larger budgets
AI-confirmed appearances in interior design recommendation queries for LA

Studio Keane Builds a 6-Month Project Waitlist Through Showcase SEO

What wasn't working

What we recommended

What we actually did

The Difference

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