Plumbing · Los Angeles County, CA

RapidFlow Plumbing Captures Emergency Search in Three New Zip Codes

RapidFlow was losing emergency calls to competitors who answered faster and showed up higher on Google. We rebuilt their ads for emergency intent, added CRM automation for instant response, and expanded their local search footprint into three new high-value zip codes.

Representative example — illustrates a typical engagement; identifying details have been changed.

4.2x

Emergency Service Calls

12 min

Avg Lead Response Time

New Service Zip Codes

Overview

RapidFlow Plumbing serves residential and light commercial customers across Los Angeles County. Emergency plumbing — burst pipes, water heater failures, severe drain backups — is the highest-margin work and the most time-sensitive. The business that answers first usually wins the job.

The Challenge

What wasn't working

Their Google Ads were generating some calls but not specifically emergency calls — they were getting price-shoppers for routine work while competitors with better emergency targeting were capturing the urgent high-margin jobs. And when a call did come in, follow-up wasn't fast enough to beat competing plumbers who were also calling back.

The Strategy

What we recommended

We rebuilt Google Ads specifically around emergency intent, added CRM automation for near-instant callback, and used local SEO to build visibility in three zip codes where emergency search volume was high and competition was weaker.

The Execution

What we actually did

Rebuilt Google Ads with emergency plumbing as a dedicated campaign — separate from routine service and featuring "Available Now" messaging
Added call extension and location extension to all emergency ads to reduce friction to contact
Implemented CRM automation: every new lead triggers an automated text and a callback task within 60 seconds
Built three city-specific landing pages targeting emergency plumbing in high-opportunity zip codes
Set up call tracking to confirm response time against the 12-minute target

Before & After

The Difference

Before

Mixed ad campaigns attracting price-shoppers for routine work, not emergency calls
Manual callback process — calls sometimes took hours to return
Limited to existing service zip codes with no structured expansion plan
No tracking of response time or its impact on close rate

After

4.2x increase in emergency plumbing calls from Google Ads
12-minute average lead response time — down from 2+ hours
Expanded into 3 new high-demand zip codes, now ranking in map pack
Emergency calls now the majority of call volume, driving margin improvement

Your Turn

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RapidFlow Plumbing Captures Emergency Search in Three New Zip Codes

What wasn't working

What we recommended

What we actually did

The Difference

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