Industrial Fabrication · Riverside, CA
A reputation built over twenty years wasn't translating into new business outside their existing network. We rebuilt their Google Ads account and layered in AI-powered follow-up so every inbound inquiry got answered in minutes, not days.
Overview
D&B Fabrications has built custom metal fabrication for industrial clients across the Inland Empire for over two decades — almost entirely through word of mouth. When a former plant manager left to start a competing shop with a marketing budget, D&B's owner realized referrals alone weren't going to hold the line.
The Challenge
Their existing Google Ads account had been running for over a year with no one actively managing it — broad match keywords pulling in irrelevant clicks, no call tracking, and a contact form that sometimes took three days to get a reply. Good leads were almost certainly slipping through, but there was no way to know how many.
The Strategy
We proposed rebuilding the account from the ground up around the specific fabrication services D&B actually wanted more of — custom steel structures and precision machined parts — rather than bidding on generic “metal fabrication” terms that brought in price-shoppers. Alongside that, we recommended an AI-powered intake system so every form submission and missed call got an immediate, personalized response.
The Execution
Before & After
“We used to just hope the phone would ring. Now we know exactly where our best jobs are coming from.”
Your Turn
We'll come to your business and show you exactly what's possible — in person, for free.